A new spin for adidas' Mavic bicycle wheel brand

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Mavic bicycle wheels are getting a new owner. Germany-based adidas-Salomon AG is selling its Salomon business segment (including Mavic) to Finland's Amer Sports. The deal was announced today.

Mavic has been around a long time. It traces its roots back to 1889 with a nickel-plating operation in Lyon, France, and soon thereafter to a company that made parts for velocipedes. Here's the Mavic company history.

For more on the sale of Salomon to Amer Sports, go to the adidas press release:

Headquartered in Annecy, France, in 2004 Salomon posted sales of € 653 million, achieved an operating profit of € 9 million (after a restructuring charge of € 19 million) and employed 2,769 people. The Salomon family of brands consists of Salomon (winter sports including skis, snowboards, ski boots and bindings and summer sports including inline skating, hiking footwear and apparel), Mavic (bicycle components), Bonfire (snowboard apparel), Arc'Teryx (technical outdoor wear) and Cliché (skateboards as well as footwear and apparel). …

Amer Sports, based in Helsinki, Finland, is one of the world's leading sports equipment companies with internationally recognized brands including Wilson (racket and team sports equipment and golf), Atomic (winter sports equipment), Suunto (sports instruments) and Precor (fitness equipment). All Amer Sports companies develop and manufacture technically advanced products that improve the performance of active sports participants. The Group's business is balanced by its broad portfolio of sports and presence in all major markets. In 2004 the Company reported, under IFRS, earnings before interest and taxes of € 100.5 million on net sales of € 1,035.9 million. Earnings per share from continuing operations were € 0.96. At the end of 2004 the Company had 4,066 employees



Permanent link to this article: https://www.bikingbis.com/2005/05/02/a-new-spin-for-adidas-mavic-bicycle-wheel-brand/

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