More: Hincapie sporting the new Columbia team kit
Did you get a nice, new High Road kit for a Father's Day present? I hope not. That uniform is as yesterday as the T-Mobile pink.
The ProTour cycling team — featuring American George Hincapie and British sprinter Mark Cavendish — is now sponsored by Portland, Oregon-based Columbia Sportswear. It takes effect with the Tour de France.
Originally based in Germany, the team was sponsored by T-Mobile for many years until the bad publicity connected with the teams loose doping controls persuaded the telecom to back out of its contract early. The team took its management company's name, High Road, and moved its HQ to California.
Team High Road has been the winningest team this year, with stage wins at Tour of California, Tour de Georgia, Giro d'Italia and Dauphine Libere among others.
The deal with Columbia is good through the 2010 season.
CyclingNews reports the new kit will be officially released before the Tour de France. Team owner Bob Stapleton said it will feature the orange color prominent on Columbia's corporate logo, blue, white and yellow.
More news at the Team High Road Team Columbia website.
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