The Fort Collins, Colorado-based brewery that makes Fat Tire and other deliciously heady beverages has been voted the Bicycle Friendly Employer of the Year in the Rocky Mountain state.
New Belgium received the Bicycle Colorado “Bicycle Choice Award”at a gala celebration last week .
Among other things, the brewery gives workers free cruiser bikes after their first year and sponsors the Tour de Fat bike celebration in a number of cities. It also promotes bicycle commuting through the Team Wonderbike, which you have to check out if you bike to work or plan to do so.
Wonderbike
Participants in Team Wonderbike need to promise to ride their bikes to work at least once a month for the following year or ride for pleasure. The pledge continues, “If I cannot ride for pleasure well, then something's got to change.”
Pledgers at the Team Wonderbike website are eligible in quarterly drawings for “groovy New Belgium bike goodies.”
Tour de Fat
The company's Tour de Fat bike celebrations are held in at least a dozen cities across the US. The cycling circus raises money for local charities and participants come for a ride, entertainment and beer.
The schedule for 2007:
Denver — July 7
San Francisco — July 21
Truckee — July 21
Seattle — August 11
Portland — August 18
Boise — August 25
Missoula — September 1
Durango — September 15
Fort Collins — September 22
Flagstaff — October 6
Tempe — October 13
Austin — October 20
Other winners
Runners up for most bicycle friendly included REI, Epilog Laser and WhiteWave Foods.
In addition, the Great-West Life MS 150 Bike Tour was named the best bicycle event of the year.
Buzz Feldman, founder of advocacy group Bicycle Longmont, received the lifetime achievement award. He's also the owner of High Gear Cyclery and has donated shop time during the past 19 years to repair more than 7,000 used bikes for kids.
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