(BikeRadar.com visits the shop)
When rookie downtown shopowner Lance Armstrong opens the doors to Mellow Johnny's in Austin today, it will probably mark the biggest grand opening for a bike shop in the history of cycling. At least in this country.
The 18,000-square-foot shop at Fourth and Nueces is located a block from the Lance Armstrong Bikeway that will roll through town. Armstrong originally touted it as a store for bike commuters, but it will stock bikes and gear for everyone.
Armstrong, who wrote about his recovery from cancer in “It's Not About the Bike,” told VeloNews:
“It’s more than a place to buy a bike. I want it to be a place where cyclists of all levels come in and are encouraged, inspired, and motivated to make cycling a daily part of life. And of course—a place where racers and enthusiasts can get the best equipment, service, and know-how to go faster—or farther—on their bikes.”
How's he going to do this? In addition to selling a full line of Trek bicycles, equipment, apparel and other gee-gaws, and offering bike service, the shop will house a coffee shop with “grab and go” food and an indoor training facility. There also will be showers and a locker room for commuters.
If you're in Austin this weekend, don't forget to check out the festivities in the evening to celebrate the grand opening. More at VeloNews.
Also, BikeRadar.com reports that Trek has designed a commuter fixie to coincide with the opening of Mellow Johnny's.
And something I couldn't help wondering about: Will Mellow Johnny's carry the LeMond line of bicycles, manufactured by Trek, considering the bad blood between them? Bicycling magazine just named the LeMond Reno Double as the Best Entry-Level Road Bike.
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