Bicycle retailers in the Northeast and Mid-Atlantic states can see and rides lots of new bikes without having to travel to Las Vegas to participate in the Interbike Outdoor Demo next fall.
The trade show is inaugurating the Outdoor Demo East from 9 to 5 on Oct. 21 and 22 at the Roger Williams Park in Providence, R.I., this year to serve retailers on the East Coast.
It follows the annual Interbike show in Las Vegas, with the Outdoor Demo in Bootleg Canyon slated for Sept. 22-23 and the big show at the Sands Expo and Convention Center on Sept. 24-26.
Similar affair
It sounds like the set-up will be similar, with manufacturers hawking their wares and potential buyers jumping on bikes and taking them for a spin.
Already on board are Advanced Sports (Fuji, SE Racing, Kestrel), Fox Racing Shox, Giant Bicycles, Kenda USA, Pacific Cycle (GT, Schwinn, Mongoose), Pedro's Total Bicycle Care and Santa Cruz Bicycles. More are expected to join the party.
The trade show owners, Nielsen Business Media, considered the East Coast demo because of poor attendance at the Las Vegas event by Northeast and Mid-Atlantic retailers. A survey brought 300 responses; the majority said they would attend an East Coast event and 65% said they'd bring three or more employees. (Sounds like a few bike shops might be closed those days.)
Check here for more information about the Outdoor Demo East. For general information about trade shows, check the Interbike website.
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